I think that the advertisement that depicts some of the deadly sins the best is the
Carl's Jr. All-Natural Burger commercial. I believe that this advertisement depicts
greed,
lust, as well as
gluttony VERY well (almost too well). This advertisement was made by Carl's Jr. fr the 2015 Superbowl.
On a small scale, this advertisement include gluttony and lust. Gluttony is shown because the actress is shown trying to shove a huge burger in her mouth and it is obviously bigger than she can eat. Lust is shown because the actress is overly sexualized because of her lack of clothes, comparison of her body to fruit, and many other sexual innuendos made throughout the 52 second clip.
On a larger scale, the idea of over sexualizing advertisements is an example of greed because in this business, the more sexy the advertisement, the more powerful the advertisement is because it draws more attention to it. The big companies are greedy and want to have all of the power so continually make the advertisements more sexy.
This advertisement was made for middle class men watching the superbowl. This is shown because Carl's Jr. is a fast food place which means that the advertisement is for the middle class. Also, it is mainly men that watch the Superbowl. Also, culturally, this advertisement is impactful to men because the stereotype is that men like women with huge boobs (check) and they like very large burgers (check), especially when women with huge boobs are eating the very large burgers (double check).
Carl's Jr. had to be very creative when laying put this commercial because the actress IS NAKED. They had to do some very creative prop usage and set usage to hide her body (even though at the end she is shown wearing a skimpy bathing sit which she did NOT have on before...). Also, the actress is shown with almost an angelic halo and in a white bathing suit at the end which adds to the sexualization that she is what every man wants.
Mass media uses language through the connection between all natural burgers and naked women and image to persuade men to buy the all natural burger by using stereotypes and popular culture of the sexualization of women along with sexual innuendos in order to deliberately manipulate the audience. (Run on sentence?? Probabily)
Well this was a very happy and uplifting blog, wasn't it??